The Power of Online Video

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nov 20 2015

The Power of Online Video

Since the early YouTube days video has been available online in a number of ways but more recently it’s been making a bigger impact across the net.

In 2015 there have been a number of big changes and additions to the online market place that make creating and sharing video really easy and super fast. From apps like Snapchat, Vine and now Periscope users (and businesses) have a wide variety of choice when making video for their audiences.

Because video combines audio and visual elements it makes engagement with users that much more impactful, you can convey so much more in a short time period.

Here’s some interesting facts about video online…

“59% of viewers will watch a video to completion that is less than one minute”

“Homepage videos are shown to increase conversion rates by 20% or more”

“When marketers included a video in an email, click-through rate increased by 200% – 300%”

“64% of consumers are more likely to buy a product after watching a video about it”

“Using video on landing pages can increase conversion by 80%”

Tips to use video effectively

1. Grab the viewers attention

Facebook says that shorter, timely videos do best in the News Feed. Wistia’s research says that the first 30 seconds of a video *should give* viewers everything they need to know. Make sure you get them hooked early!

2. Use the power of auto-play

Both Facebook and Twitter have given business marketeers an amazing gift in auto-play—it’s really hard to look away from a moving image. Remember that the auto-play videos on Facebook and Twitter will play silently until a user selects to hear the audio, so it’s a really good idea to create videos that can capture attention without sound.

3. Tell a story

Humans can’t help but be drawn in by a good story. You can create a video that uses storytelling elements like plot, conflict and a protagonist to draw viewers into your video message.

4. Give it context

Set context by grabbing a key quote or moment from the video as the text component for your post. This will help set expectations for the user’s experience.

5. Make it shareable

Videos on social media can—and should—be shared. For the best “shareability” think about why someone would want to share your video before you even start working on it. Usually videos that convey or create emotion will get the most shares online.

Create your own video

If you’re interested in having a video created for your business or product then we can help. We have some great contacts in the video creation field and we can help plan, design and project manage the video process with you.

Video doesn’t need to be expensive. We’ve created videos for some customers for less than £300 +VAT, a bargain!

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Fred
info@alentejowebdesign.nl
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